We are a delivery laundry service for people who live in the city. We make it super convenient and easy by giving them a canvas bag for laundry, a person can just put it at their front door on "laundry day" and we will pick it up, wash, dry, fold and return to their front door the next day. Same flat price everytime. No need to call or schedule, you don't need to be home and as long as it fits in the bag, it's the same flat price each week.
The overall feel is that we are a service that is a luxury but we are not a luxury service. Meaning, we are inexpensive, high quality and environmentally conscience but our target customer is an average income person that may not feel like they are a luxury product buyer. We want people to feel that they can have this unnecessary, luxury service... that it's attainable b/c it's so easy and affordable. Our customers have washer/dryers in their homes and do not need to use us.