According to Google, if you can ***snap your fingers 3*** times before your website loads, you'll lose an average of 53% of your users. ThirdSnap drops a rocket engine into your site so that it blasts its way onto your users' screens in no time flat. Your site visitors will love it, but so will Google as site speed is a significant factor in where your site ranks.
Business owners who run their own websites. They're not that tech savvy, but they knew enough to get a wordpress website up. They feel lost because they don't have the technical knowledge to improve things. Their website is a mess - it loads slowly, has nearly a zillion plugins enabled, and is a disaster on mobile devices. They need a simple "switch" they can turn on - they need an organization like ThirdSnap to handle everything top to bottom and get this lump of stress off their plate.
I'm envisioning that the logo should really communicate the visual of the "snap" of fingers. I'm also open to other directions, but I'm thinking that the logo should generate interest and intrigue and then the website (or other media) can tell the story of where the name came from and what we offer.