We want an updated logo that is clean and attractive. It can't be too shiny or Web 2.0, but it should have some definite style and some nice treatment. See the attached 5sides.png for an example of what we're looking for.
Ideally, we'd like "inside" and "ARM" to receive two different treatments as in the example above (five vs sides). We'd also like to see a subtitle that says "accounts receivable management." If possible, we'd like to see some variants with those elements.
Stick to a color palette where blue is the primary color. Something like #445577 would be where you can start, but feel free to experiment with gradients of your choice. Please see the attached insidearmcolors.png for the current color palette. You can use or omit anything you'd like, except for the blue.
In terms of an icon or image that is part of the logo, we racked our brains to come up with something but couldn't. Feel free to experiment and send your ideas. Something that we did figure out was that boxes could help convey the "inside" aspect, but we don't want to go nuts with pictures of actual arms or anything like that. Keep it simple, if possible.
Lastly, our current logo is attached for what NOT to do.