Several things the logo should contain:
-Keep in mind logo needs to be relatively simple enough that it looks good very small as well as large, and easy to work with on different media, including web and signage
-Shield for the main logo 2-D or 3-D (Shapes can be circular/ Oval, Classic, or custom shield **preferrably custom design**)
-Color Sheme should remain along the lines of gold, black, white, grayscale, or etched texture
-Aegis Co-op word font could be in either Large CAP or small lettering and the dash in the word Co-op doesn’t have to remain a dash.
-In the Shield itself, you could create a fitting mythological animal, play with the words Aegis (or use design/acronym to be creative) or create a unique design that flows well with the shield
-Aegis Co-op word font itself is very important and needs to stay simple and clean
-Try to be creative because I have no real restrictions other than the logo needing to be shield oriented. Everything else should be fair game unless it is too out of the guideline boundaries.
Several example companies that are inspiring:
http://www.dita.com <--slightly too simple with a plain D in the middle
http://www.versace.com <--try and stay away from a medusa head however their design concept is great
http://www.cr8tiverecreation.com/ <-- these are the types of shoes we are selling but eventually will create a limited line of our own brand so the logo has to be classy and unique.