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My client manages the creation and realization of perfect spaces around brands, in the role of consultant/manager. His clients are high-end retailers and producers (recording studio's).
We want a logo that reflects the high-end quality of Misura and its brand values, namely 'meticulous', 'creative' and 'synergetic'.
Colors uses must be Misura's corporate colors: see attachement.
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We want the logo to be composed by the name (Misura), an icon and the slogan (joins perspectives). The icon-design has to be based on the sketch/drawing attached.
The sketch shows 3 angular rings/layers representing 3 phases (initiative, realization, exploitation) during which Misura offers her services. Within each phase Misura deals with different perspectives and joins them to one perspective, which will serve as basis for the next phase (in which a new and different number of perspectives will be relevant/important).
The sketch will be worked out as an animated infograhic. The animation (ca. 6 sec) will show the rings turning apart in different directions for seconds untill they fall in the lock. Thus symbolising/visualizing how Misura joins Perspectives into 1 vision (success of the project).
Logo, icon, slogan, (animated) infographic are important components of Misura's corporate (visual) identity.