We are trying to convey three specific elements with our logo:
1. Integrity – honesty is another lacking element in many MMA productions and companies, we focus on this.
2. Easy-to-work-with – we have systems and policies that make working with us easier than our competition.
3. Professional – many fight outfits lack professionalism, we want this embodied in our logo.
Our wants are relatively simple:
• Style: modern, clean, professional, dynamic logo
• Must be instantly recognizable, logo will be seen on TV on our fighters’ apparel for very sporadic moments
• Specific color scheme is open, but no more than three colors
• Version must work when printed in black and white.
• Clearly seen even if it's small - it will be used on shorts, shirts, hats and business cards
• Final format delivery: PDF, JPG, BMP
• Stick to “wants” but feel free to innovate. Demonstrate your creativity.
Our don’t wants are also simple:
• Stiffness and Stuffiness - keep it clean and professional, but use creativity to avoid the stiffness of standard investment logos.
• No designs or logos stolen from other sites. Please try to keep your designs original and independent of each other
• Target our specific audiences and age groups
• Confusing logos, should be instantly recognizable and synonymous as MMA sports