We're a new brand, but part of an existing company. Red Gate (the owner of mobile foo) has over a million users. We reach nearly two million people through our newsletters and web sites every month.
We will build software that we'd like the million software developers, system administrators and geeks who trust us and use our desktop software to install onto their iPads and other slate devices.
Geeks. Primarily software developers and systems administrators.
The logo must include the words (in small type) 'A Red Gate company' somewhere.
Think about what foo means to our target audience. Maybe incorporate that.
The logo must look good at multiple sizes, and must work (with minimal changes) on both black and white backgrounds. The usual stuff.
Other than that, surprise me!