We are a large Internet company secretly launching a new TV channel.
Anyone who wants to put the MOJO back into their life.
- mojo back into their body
- mojo back into their wallet
- mojo back into their minds
It needs to have a young feel - but it shouldn't alienate people who are 40 and up ... Cool - but not childish.
We think a good logo needs to be iconic - and stand on its own to represent the brand.
The best logos in history are uniquely identifiable - they can't be confused with anything else.
We won't accept anything less for this logo.
Simultaneously, people need to know it's a domain name.
Side note: we need to be very careful not to be confused with MTV's logo!