We are seeking a logo for our new website, MoneySavingGuide.com. This website will be designed as a deep and helpful resource for consumers seeking the latest, as well as the most time-tested, strategies, advice and resources for saving money.
OverviewWe intend to have a bright yet professional color palette, logo and iconography that will emphasize Credibility without stuffiness, Helpfulness, Inclusiveness, Accessibility, Optimism and Humor. We will target consumers between 18 and 50 years of age who
are seeking to save money in varying ways.
Web Page Palette
The logo will be placed in a masthead, which has the
background color # d9e99f. Here are the rest of the colors in web page palette:
Navigation: #75ae29, Highlight: # e1ff97, Lowlight: # 407000.
Secondary Palette for Headings, etc.
Orange colors for the page headings, etc. H1:
#d35e08 and a dotted line that incorporates the following: #ff9900,
Textual ContentThe logo should carry the .com inline with the rest of the
domain name. A very small trademark, aligned top-right, should follow the .com.
All together, the logo should contain the following textual content:
Capitalization and orientation will be at the discretion of
the designer. A tagline (TBD) may be positioned under the domain name, so
please consider this element in the logo design.
Graphical ContentThe logo should incorporate a piggy bank with coins falling
LayoutAs the logo will be used in the header of our website, which
will have limited vertical space (80 pixels high), we recommend that the logo should be wider
than it is tall.
MediumWeb only. Please avoid fine design details which may look good
in print, but render poorly on a computer screen.
Please do not provide a logo with all white lettering.