We provide outdoor fitness to mums looking for challenging, innovative and fun ways to get their body back after baby and beyond. We believe that we are mothers, not invalids so want to train hard for the best results possible in the precious time we have for ourselves.
we believe its sexy to be strong and fit.
I would like to see a bit of a play on the superman logo, making it more feminine and sexy but still identifiable and quite strong.
Also open to see what else you can come up with and would be interested in some other ideas too if your designers have a good one.
The women My business appeals to is women between 25-40 who have a fairly fit background prior to kids, who love their kids and also value fitness and health and making time for themselves.
the logo needs to be something that the women would be proud to wear out shopping etc after training, but also something that would make the business identifiable to other people in the public arena.