My name is Ben Booker and up until a year ago I was a hard working middle class repair technician. My passion has been lifting weights and fitness. I entered my first fitness contest in January of last year and WON!!! I won the contest through bodybuilding.com and recieved the title of 2010 Bodyspace Spokesmodel. I have also became the Applied Nutriceuticals Company Spokesmodel, which represent the supplements that I take to help me achieve my fitness goals. I have attatched links to both sites.
What these titles essentially represent are my dreams becoming realities. I have been on the cover of Ironman Magazine and I am doing another photo shoot with the Magazine in Feburary. It seems like over night my life changed and my
Tell us a bit about who you are and the people you reach
My main target audience are males of all ages that choose fitness as a high priority in their life. This is going to be completely fitness oriented, focusing on everyone that has had any type of struggle achieving their fitness goals. It does not limit males. It has no restriction on age or race. Everybody at some point needs to be given a second chance at life. It is mainly targeting the fitness community, focusing on changing your life through healthy life choices. For the man that lost his leg in a wreck, to a woman who overcame cancer, barriers can be broken and dreams can become a reality. This represents the people who have strayed off the path, gaining weight, or simply making poor health choices. It is never too late too change. The logo will be on the clothing of athletes and health conscious individuals. I picture a UFC fighter that just won a fight to a contender that he had previously lost too. He is almost in tears as they interview him after the fight, and he slips this shirt on and thanks God for the second chance at life he has been given.
Try to create a simple but strong logo. This is going to be what represents taking control of your life. It will be put on clothing and represent the words Second Chance. Like Under Armor and the Nike swoosh. These are my competitiors. I like what 3 represents, and the trinity. This logo represents a lifestyle, a choice that all of us can make a choice and change. I would like to see the letters S and C designed in it, but I am open to a symbol as well. I am also drawn to reflections and mirrored imagery. I really like the way the trinity symbol looks and what it represents.
Look at the AN an the bodybuilding.com logo attatched to the file. Picture that athletic person in your life, whether it is you, a young friend, or family member wearing this brand of clothing. It is something you would buy in a Dick's Sporting Goods store.
When you design this logo think of this:
To live in the moment every day! To handle every situation with grace. To accept that hardship is the pathway to peace. And to inspire along the path that God lays down in front of me. Dream, Believe, Achieve... This is my reality!