In business 30+ years, bringing on an emerging photographer to develop fresh new teens/tweens/babies market. Primary goal is a fresh identity look to integrate with this audience..
Teens, new parents, so 15 to 30 something...primarily female BUT (see below)
Although the target market is female, 50% of the subjects are male...so the design should not be so much feminine as appealing to female viewers.
Please avoid cameras and other trite design elements such as a stylized diaphragm, etc.
Color is important, however there is also a need for one and two color reproduction, so the design should read clearly in BW...
We have found over the years that emphasizing the "X" in Nexus is offputting, so we've been using a total lower case "nexus" and that is not at all objectionable to us...
Fresh and contemporary are keywords, Thanks, John