I setup online research panels for clients primarily in the health care industry. This particular client want's a panel that is not branded to prevent the data being skewed by respondents. We want the panelists to be open and free to contribute without having any preconceptions
Tell us a bit about who you are and the people you reach
The panel that we will be using the logo on is a broad cross-representation of consumers across the US who are willing to share their insights and perspectives on healthcare topics, including current issues such as health and wellness, healthy living, healthcare reform, health insurance plans (benefits) , prescription drugs, hospital care and providers, etc.
The purpose of the panel we are developing is to get feedback about all sorts of health related topics.
We are still working on the colors so feel free to come up with your own. The panel creative will have a somewhat professional and serious tone without being completely boring.
Think personal level, typical Americans interacting with healthcare.
Stay professional (but not formal) so it looks legitimate.
Please use your creative talents. I don't really have any ideas to share regarding what I like. Please don't make it look "sterile" like a red cross or physician or pharmacy symbol or anything hospital or technical looking.
The tagline is: "Capturing consumer views on healthcare"
File formats we require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)