Photography studio needs fresh logo

Hassas Photography

Professional wedding and portrait photographer. Been in business for about 4 years. My business has been extremely successful and we have booked out consistently every year for the past 3. 2010 we booked 46 weddings. My of them required air travel all over the world. Wedding and engagement photography dominates 75% of what we shoot. The other 25% consists of commercial, portrait, senior and music photography.

Our photos are CREATIVE. It's the #1 adjective used about our work. We pride ourselves in providing a very niche look. Out-the-box, fun and youthful.

We are NOT a new/starting photography company. We have a good history and our client base is of a nice size.

My clients are mid to high end in the wedding photography market. We book on average, packages between $5,000 - $7,000.

Our core audience is engaged women, between the ages of 20 - 28 years old. THIS is for the wedding portion of our website.

Because of the fun nature of our work, we tend to attract a younger crowd. We're just fine with that.

We are located in the Tech-heavy San Francisco Bay Area. 60% of our work/client base is here. The other 40% is all over the world. We have shot and will be shooting in 5 continents.

Please familiarize yourselves with the current brand and logo: http://www.hassasphotography.com. While the current color scheme is all displayed on black, the new website and blog will be displayed on white. We are going with a much more feminine approach.

While the current brand and logo is old and tired, I DON'T want to completely throw it out and start from scratch. As best we can, I'd like to maintain as much of our color scheme as possible.

The logo needs to be more feminine then masculine. I love watercolor.
I love quilt patterns. (samples of this are attched below.

Zapfino is a terrible font. I should have never used it to begin with.
The new logo will NOT have any script. (unless you feel it works)

You will be designing our new "CORE" logo.

Whosoever design we choose for our core logo will be approached about helping us with our other logos and design.

View the attachment to help lead you in the right direction.

THANKS FOLKS!! Excited to see some design.