We are a small business that was referred to this site by a friend. I recently took over a optometry business and would like a fresh start on the branding. I'm looking for a neutral brand but hip to the current design trends at the same time. We are looking for a logo that can easily work across mediums, web and print. Something refreshing that is soft on the eyes. Something identifiable for those that perhaps can not see too well!
Tell us a bit about who you are and the people you reach
We are targeting an existing customer base that we need to win over with our new brand and new customers that we would like to attract with a fresh brand that gives optometry a in this century look. A brand that needs to be equally identifiable by an elder audience as it would a young and hip crowd.
Our logo should be very soft to the eyes and easily identifiable. No sharp colors, the logo should be very comfortable and easy to look at.
We would prefer a logo branded on the name rather than a secondary image. We want our clients to see the logo and remember the name.
We are looking to use this logo on our website, business cards, and as a letter head.
no eyecharts if possible please.
The office does medical eyecare as well as glasses(so no images of optical goods it may project the idea that our office does glasses "only". our medical eyecare patients are used to seeing plain, professional fonts(aka boring) and the eyeglass/sunwear/contact lens/lasik patients relate to more modern flashy styles, that mixture of clientele makes this logo challenging to create and rate. feel free to use any colors/fonts/etc.