This program is a very impulsive program for the youth, which unite the professional sport, the hobby sport, the health, the business and the discount buying possibility for those who participate.
The logo design has a double audience: on one hand, the users, the athletes (hobby and proffessional), on the other hand, those who provide the discounts (dealers, businesses).
Therefor we would like to have a logo that is youthful, yet serious. We want to use the logo as a sticker for doors, on umbrellas, pens, bags and uniforms. Because of this it is important to be able to use the logo on stickers, to use it on dresses and to embroid it. We also want to use it on banners and on our webpage. We would like to have a colorful logo, but it has to work in black and white too. The club members will have a membership card, which is of the size of a usual credit card. After the logo was chosen we would like to design a webpage and a stationary design. The name of the programe is +PlusClub. We don't want that the "+" sign would be similar to those of the Red Cross or the tipycal hospital sign.