Futility Closet is an established blog serving about 1 million pageviews per month. The site is essentially a collection of curious facts in history, literature, mathematics, language, art, and philosophy. It appeals to a literate, well-educated audience with wide-ranging intellectual interests, but it's intended to be entertaining rather than scholarly. Please visit the site (futilitycloset.com) for an understanding of the editorial tone.
The site attracts an educated, intellectually curious general audience.
This logo is the first step in a complete redesign of the site. The next step will be a custom WordPress theme, which I'll likely also solicit through 99designs, but I'll want the new theme to retain the simplicity, elegance, and refinement of the current theme, and the logo should complement it. I want a logo that conveys intellectual sophistication with a touch of whimsy, a love of knowledge and ideas with a subtle element of wit or playfulness. It needn't play explicitly on the "closet" idea.