We want a logo that will do a great job of representing our brand with all the context listed above.
Some key terms we want to evoke include:
- Next generation web technology
- Intuitive interface
- Make your life easier
- Reliable and secure
We don't necessarily need a logo that evokes all of this, but this is what our marketing copy will be regarding. We want a logo that complements this message.
"Web 2.0" is a term that has now become trite and overused, but the graphic identity of brands that have been identified as such is exactly what we are looking for. A good collection of brands of this kind can be found here: http://www.fuelyourcreativity.com/5…spiration/.
We are completely open on styling, colors, having an icon or just using the word "Affirmify" as the logo, etc. We have no preconceived notions of what will work best, so we're open to anything and everything! (We don't even know if we want the "a" in Affirmify capitalized or lowercase.)
This will be the first phase in our marketing design process, so we're hoping the winner of this competition will be interested in perhaps doing more design work for us very shortly after the conclusion of the project!
We know we have a great product, and we want a logo and identity that will let everyone else know this. We're looking very forward to seeing what you all come up with!