If you have ANY QUESTIONS or need any input, don't hesitate to contact us! We'll be monitoring this contest closely, so expect lots of feedback promptly.
It would be awesome to see a logo that has a somewhat abstract shape which still hints at the two aspects of our business, water and power, perhaps in a subtle way that makes you go 'ahhh' when you realize it (and then you can't see it any differently later!). We'd love to see some creativity here!
Under "Sample Logos", we like the simplicity and elegance of the "Orrick" logo, but not the layout. We need a more horizontally shaped logo.
Attached is a VERY rough mockup of the new website we are building. We DO NOT like the logo in the mockup. But the layout of the website will be very similar to what you see in the mockup, so you should make sure that the logo will fit nicely in the space provided (overall horizontal shape please)
If using the full name of the firm in a design, we prefer it in smallcaps, meaning that all letters are capital but leading letters of each word are larger than others.
Whenever is appropriate (perhaps in the later stages of the contest, or earlier if you want to be an overachiever!) please include some alternate versions... B&W, 2 or 4 color, full color... plus perhaps some versions that might be more appropriate for an email signature or business card. Some options would be nice, and it'd be great to see a logo that is versatile!