For thousands of years, the Golden Koi has represented both adversity and prosperity. This oversized Goldfish spends much of its life struggling in a swim upstream. But if a Koi reaches the "Waterfall Gate" at the end of the stream, it is transformed into a powerful "Water Dragon". At least, that's the legend.
Can you craft a clever logo that captures the spirit of prosperity that this legend conveys?
This logo will become the visual figurehead of Prospress.com, a soon to be launched online marketplace. Ideally, the logo should represent prosperity in an aesthetically clever, yet simple manner.
Tell us a bit about who you are and the people you reach
The target audience for your creation are startup mavericks. They have seen more startup logos than they care to remember. This logo should be one they care to remember.
You don't need to include a water dragon or any other element from the introduction. That was just to set the scene. :)
But the design does need:
- Clever factor.
- Simple, yet impactful representation of a Koi or some variation of a Goldfish or fishes.
- "Prospress" in a font that will make even a typography snob feel warm inside.
- Preferably a gold & red colour scheme, in a flavour of your choosing.
- Vector format preferred.
The 'clever' factor of the logo is very important. It's hard to define what the clever feature should be, really anything that gives the viewer an "ah" moment once they see it. Something like the hidden arrow in the FedEx logo, or the a to z arrow/smile in Amazon's logo. Google can show you many more examples of clever logos.