Being lazy is cheap and the gym is expensive. Exercise motivation is backwards, and Run Or Else fixes it. Create a weekly distance goal at runorelse.com and decide how much money to risk each week then use RunKeeper on your android/iphone to track your runs. If you meet your goal, great! but if not, Run Or Else will charge your credit card and donate your money to the charity of your choice. That makes sitting on your couch expensive!!
We have a puppet-based marketing effort that we want to use as the basis for the logo. What we really want are different interpretations of our puppet running, as the logo content.