We are an on line store specializing in elite racing products for sport/ Our main focus will be alpine skiing but not limited to.
no auto racing looking designs please
The nature of our customers will be to go faster using our equipment they purchase. Although the initial focus is alpine ski racing the idea is that elite racing is all about speed. The logo should be fast and risk taking. the work needs to be incorporated and i would also like an abbreviated mini version of the logo presented ie RR.
our demographic will be men and women 15-50. often those who do the purchasing are the parents. Lifestyle is sport and grunge look.