I am a Raw Food Coach supplying Raw Living Foods, information and tools for a high performance raw lifestyle
This logo is for a brand that is aimed at young successful males aged 25 - 35, who like to drive luxury cars, wear expensive watches. They are keenly interested in sports and may be professional or semi-pro sportsmen. They live in the developed world, and enjoy travel, good food, high quality entertainment. They value achievement and material things, as well as strength of character and traditional male values like honour and fairness. I am toying with the motto "Raw is the revolution". Although these people like material things they are looking for "that certain something" which is beyond material and career success.