We are a rural Midwest Chevrolet dealer being given the boot by General Motors. We need to re-brand ourselves as an exciting place to purchase used cars and trucks from many different manufactures. I'm looking for a continuation or similar re-invention of our current logo to leverage our 10 years of displaying it in our newspaper ads and car decals.
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This new updated logo will be prominent in our print media and used extensively in our on-line presence. I would like to stay away from using any "used car" terminology in the logo. I would like to position ourselves as an almost new auto dealer. The logo will be used with listings of used autos so I think I can stay away from using terminology like "used cars" or "automotive" or "pre-owned."
Needs to incorporate "Team Knipmeyer" verbiage and be recognizable as an extension of our previous Team Knipmeyer logo. This logo can be viewed by going to http://www.knipmeyer.com and going to used inventory sub-page and scrolling to the bottom of page or email email@example.com and I will email a jpeg of it.
The Chevrolet emblem will have to be removed. I had toyed with the idea of replacing it with a set of crossed checkered flags, but I will leave the creative to you. I prefer bold patriotic colors as opposed to muted colors. One version of logo should have vector capabilities.