Rebrand a cool web2.0 education tool

QuestionPress

QuestionPress is an online audience/classroom response tool.

I am a public school teacher of 18 years and a moonlighting web programmer. I'm big into solving problems with available tools, so I started solving some of my classroom problems with web-programming.

I have created several dynamic sites using Ruby, my premier site being QuickieQ.com, which is a web-based classroom and audience response system. What sets QuickieQ apart from most other online testing sites is that you can create questions live and they will pop up on the responders screens (laptops, desktops, iPod Touch, iPad, Smartphones - any web capable device). It's realtime question and answer.

I am attracting hundreds of users from around the world and am working hard to get that business to grow. But to get that to grow I need to rebrand it, which is what I am doing here - changing the name from QuickieQ to QuestionPress.

The primary target audience for QuestionPress is school teachers. Teachers are the ones who are asking questions on a daily basis. The way to reach teachers is, in part, through the technology coordinators and technology leaders in the schools.

The secondary target is professional presenters - people who travel about presenting at conferences and/or trainings. I have yet to reach this market, and it is a much smaller market than the teachers. But this is one reason I am rebranding from QuickieQ to QuestionPress. I think QuestionPress sounds a little more sophisticated. This might also help me reach the university market.

Teachers and presenters are the ones paying for QuestionPress, but the students will be using it and their opinion counts "Hey, this is cool!". If is not cool they won't want to use it. The logo will be placed on each responders screen at the top, so it should be attractive/cool for ages 9 on up. But this even the younger kids want sophistication, not necessarily silly.

If you go to the quickieq.com site you can look around, but I am in no way married to the color scheme. In fact, after I get a logo I plan on doing some rebuilding of the site. So feel free to go wherever with the colors. But keep in mind that I will maintain a fairly simply look to the site (white background - low graphics) because the site is information intensive and I want it to load fast.

The logo can be jazzy and cool, but not juvenile.

The idea behind the name QuestionPress is that the user is creating and publishing questions - ie printing press.

Another aspect of QuestionPress is that these questions are being distributed quickly over the web. So it would nice to somehow have a sort of wireless image/motif added.

This logo is going to be used at the top of the web site, but will also be used across the top of each responders response screen. For this reason it would help if the logo is more rectangular than square.

I will create an iPod/iPad home screen icon using some aspect of the logo

One of my selling points is that QuestionPress is affordable - so logo should not be ornate.