Rebranding a top rated Dutch restaurant: from meat to sustainable chefsmenu

Big Green Egg Dining

レストラン・飲食店

Currently we have two top rated & 100% meat restaurants: Meatcave. Our food is so good because of the quality of the products and the cooking method: the Big Green Egg. We want to transform our Meatcave restaurants into a more modern version where we serve Meat, Fish & Plant based dishes. All with a sustainable origin and all from the Big Green Egg. Our guests must be ensured that all they eat is fresh, local and sustainable. Please note; this is a luxury restaurant with a award winning cocktailbar as a part of it. So the logo needs to match that feeling.

We DON'T want to exclude ourselves by presenting us too 'hippie'ish' or 'vegan'. We are down to earth. We appreciate all the good that the world is offering us humans and treat it as best as we can. Whether it's fish, it's meat or it's from plants. The Van de Leur name will be put on the bar and on the wall. So it needs to be suitable for production in metal.

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