http://www.janicebastani.com Janice Bastani, professional credential business & life coach
I am an author, speaker, coach, CEO, wife, mom, aunt, mentor, role model and a person who has learned many lessons in life which I am passing on to my audience.
My target audience is women 30 - 52 who are willing to spend money to go to a spa and pay for an affirming personal growth experience. 62% of them are working outside of their homes. 52% of those are single parent moms. This growth experience program is a "Quiet Reflection" for Living Her Life, and it is a "Pathway" to Living Her Life. These lessons are presented and I want them to feel like a club, an inner circle, a spa for living. You would take yourself, your mom, your sister, best friend, aunt and daughter to this place. The experience there would be fun, give great information, and help in your professional and personal life.
These programs are three levels:
I do not want anything that smacks of the "apple" or "garden entwined snake thing".
Eve is just a metaphor for all things female.
Using the theme in terms of feeling: Spa, Quiet Reflections, Pathway to Life, Growth, fun, affirming, for women .....
The logo must reflect: Awareness, Growth, Freedom
My personal logo is my signature with the words: AWARENESS GROWTH FREEDOM underneath it with an arrowhead between each word.