This is our current website: http://ridewithgps.com
The logo is used in the top area against a dark background.
We will also need to use a smaller version of the logo at the top of pages like this, against a light background: http://ridewithgps.com/segments/Seavey-Loop
We plan to redesign our site using a lighter theme at some point in the future.
Our demographic (and cycling in general) is 80+% male, aged 25-55, upper middle class.
We do not want ".com" in the logo, and we are open to either "Ride with GPS" or "RWGPS". You can see both versions in use on the two links I included above.
The problem with our current logo is (1) it includes a motorcycle helmet, and we are specifically targeting cyclists, and (2) it is too photorealistic, we want something simpler, that is easier to print and identify.
Warm, exciting colors are better than cool, calm colors. We want to promote competition!