Sahel Electric is a start-up independent power company. Our aim is to develop solar related energy projects in Senegal, West Africa.
While we will be primarily working with solar, the logo should generally reflect that we're a power company and that we work in the Sahel region. The colors listed are just a general guideline.
Great logo's are clean and simple with the logo itself to the left, top or integrated with the company name. I'm not sure how an abbreviation would look so I'm not ruling it out and will respond to everyone either way if some are submitted.
I'll be keeping active during the entire contest and I'll try to give good feedback. Once I see some good contributions I'll guarantee the contest. Thanks and good luck!
For some information on the region: http://en.wikipedia.org/wiki/Sahel
Arid and desert like features is what is meant by "reflect...that we work in the Sahel region".