We are one of Australia's fastest growing importers of general merchandise products. Having developed a strong Australia-wide customer base in the variety and gift industries we are now ready to launch an exciting new, slightly more sophisticated brand to showcase our latest range of modern yet affordable products.
Tell us a bit about who you are and the people you reach
This diverse range of merchandise will be derived from a number of categories including candles, wall art, homewares, travel, stationery and novelty products, just to name a few.
Initially the ranges will cater to the needs of (male and female) kids/teens and the modern 25-40 year old aged female. We intend to launch a limited range of products for males shortly thereafter.
Products in the range will feature bright colours and modern designs with an individual "edge", yet they have been designed to appeal to the majority of consumers in the above age brackets. They will be keenly priced despite their good quality and modern designs.
We are looking for a "logo" that accentuates the modern look of the products yet is simple and chic and will be universally appealing across the varied range of product categories. The look should not be too "up-market" yet be "fun", "happy" and "sophisticated". The font "shmick" is to be the outstanding feature. Imagery is to be minimal or non-existent although the font may contain a simple embellishment or two. We would like to see the font in at least 1 of the following 3 variartions; 1) on its own 2) on a brightly coloured striped background and 3) with some brightly coloured polka dots in the background. The winner could be from any one of these 3 choices.
I must stress that the font is to be a new (designer created) font or a "free font". Fonts that are not free or are subject to copy right will not be considered.
Good luck and let your creative juices flow! Multiple entries are welcome.