This is a beer tasting event designed for the Grain/Barley farmers of Alberta, Canada who grow some of the best two row Barley in the world that goes into the making of some of the biggest global beer brand, as well as good craft beer.
We educate the attendees on the malting process, the beer making process, as well as who buys their Barley. We then taste three global beers made with Alberta Malt Barley as well as three local craft beers - hence the title the "Science of the Six-pack " as we explore six different varieties of beers walking through colour and taste palette
A vast majority of the audience (70%) attending the annual event are male farmers & ranchers, with our balance being made up of women who also farm or ranch.
I've also attached our logo that we created three years ago, that had a lot of organic colour & elements, but its complicated when reducing to use on promotional materials, social media handles or as a single colour logo.