NextGxDx is a next generational gene referral company focused on creating a digital marketplace. We are an early stage startup in need of a great logo to convey our image.
Broad target: physicians and clinical reference laboratory managers. Physicians will be our core users, they will visit the site to learn more about genetic tests and will order them through our site. We will refer their orders to the reference labs. Labs are our core customers. To summarize, we connect physicians to lab tests through education and technology.
Preferred Colors: Blue to convey trust. Other colors should convey scientific technical competency
Brand Promise: Leads in engaging sales channel, education, innovation, exposure, and connections to the physician and laboratory communities
Emotional Appeal: Create trust, innovation, and education in the physician community
Primary Rational Benefit: NextGxDx is the leading provider of gene testing referrals
Brand Benefits: Innovation, Education/professional Development, Referrals
Tonality: Professional, Connector, Scientific, Trusted
Logo Design: Stacked design preferred. Any of the options listed below would work (in no particular order):
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