We sell medical linens for rehabilitation clinics and spas.
Our target audience ranges from clinic and spa owners to hospital staff...a huge range of age and "type" unfortunately. We are looking to break the mold of stuffy healthcare standard and are aiming to be fun and unique to stand out in the industry. Our logo etc needs to appeal to both men and women.
We are doing all of our print materials etc on thin wood and would like to incorporate a "wood" theme - ish when we do the website...this could be part of the logo or just something to keep in mind as far as where the logo will be going and what it will grow into web-wise etc.
I didn't want to provide too much direction because we are really open minded to the design. We would like the focus to be fun, unique, and clear. It needs to appeal to a variety of people including both genders and we want to stand out in the generally sterile/stuffy healthcare industry. My clinic is http://www.impulsesport.ca which may give an idea of my general style. Sheets Happen does not have to parallel my clinic in any way.