A division of the American Bible Society, Shift (also known as "Project Shift") is a movement to engage the disconnected or disinterested in the grand story of God. Through compelling media and social tools, Shift will attempt to remove some of the cultural baggage and ideological obstacles associated with the Bible, so that our intended audience is willing to consider the fundamentals of its life-changing story.
Shift should not imitate the "uncover" logo attached, but should be synergistic with it. Colors should not match perfectly, but should blend well, and demonstrate relationship. Clean, simple, punchy, classic yet novel, not boring, etc...
If you want to play with "Shift" or "Project Shift" that works for me...