I'm looking for a simple, clean logo for an investment firm. We want to convey strength, trustworthiness and confidence to our investors. The logo will be used in web applications as well as print applications. Please submit both color and b&w versions.
Shiloh Capital Management LLC
What inspires you and how do you envision the design for your business?
We just opened our doors a year ago and need a logo to brand our company image. Although we've just recently opened, we bring a considerable level of experience between our managing partners and executives. We want to convey trustworthiness and strength, so please stay away from cliche icons such as arrows and stock charts.
A great book for inspiration is The Culture Code which talks about the "code" associated with money.
- We want to be seen as both classic and classy, but bright blue and green is not what we want. Please use no more than three colors and these colors should all be mature and strong.
- We need the logo in vector format.
- We'd like the color version to look just as clean in b&w as some of our professional documents are not printed in color. So please show us both versions.
- We are not a web based service, so abstract circles and triangles that look like they are made of glass are not for us. We don't mind the 2.0 look as long as it fits with #1 and #2. Our target audience is upper middle class investors looking to invest their fortunes, so we are not seeking trendy day traders who live on the web.