We want it to convey integrity, professionalism, trust, and stability. This is the first thing many potential clients will see and we need it to strike the right cord.
Regarding the logo, we want it to be memorable, and come across as something from a much more established firm
The entire name must be used
White background is preferable as this will be the face of the firm on the internet as well, but not absolutely necessary...if it's great we will consider it
The logo must be usable when translated to black and white
-Typeface should Clear and bold but feel free to experiment with colors but no red
-Capitalization can be ALL Caps or only the first letter of each word
-NO Dollar Signs, flashy colors, fancy script, or movement in the logo
-Nothing tacky or whimsical
If Tree icon is used, a specific type of cedar is desired and the pictures are included below to give an idea of what this cedar looks like.
Also, feel free to experiment with using an image of a bay if it fits
The logo will probably be used on business cards as well which will probably be a follow-up project
No stock images or clip art in the logo