We're a new startup in the event ticket markets. We're more friendly and down to earth than the big guys (ticketmaster), but we want to stay professional as well.
Our initial target audience will be College Students, but we want to keep an eye for the future when we enlarge our audience.
- We want to build a brand around the word fluid. When in the context of event tickets, consumers should be able to describe our company using only the word "fluid"
- Nothing to gimmicky
- As minimalistic as possible while still being brandable
- Clear typeface
- Use "Fluid" imagery, but don't go overboard.
- Should include the words Fluid Tickets in the logo, but Fluid should be more prominent
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