Dyna Web Works is a web marketing and website development company. We represent a blend of innovation and experience. We are often the 'all-things internet' department for our customers. We are friendly, down-to-earth consultants who are often the only source of web marketing training and advice for our customers. We've been in the information systems business for 35 years and Dyna Web Works is our new website development department. We have credibility, reliability and know-how. We are the feet-on-the-ground, get-the-job-done people. We don't wear suits very often, and some of us don't even own a tie.
Small businesses in small towns and rural areas. Smart, experienced people who are not particularly sophisticated. They are usually men about 45 years old who wear jeans, work hard and can't stand pretentiousness. Most of them have started their own business and spend their money cautiously. They care about honesty, reliability and value for their money. They don't like tinsel and glitter (but they don't mind impressing their friends with their new toys).
A logo that communicates a dynamic, but steady, practical company.
Colors gold and grey. (Gold to be something like #f49200). Logo design to include the name Dyna WebWorks, but logo also to stand well on its own when used without the name. (We want it to show well without the name when we have to use it at a size so small the name would not be readable.)
Logo (and company name) must be recognizable and readable at a glance. We want distinctiveness without clutter.
Logo must work well at large and small sizes (say 60px high). (Some loss of detail can be tolerated at small sizes, but the general impression must hold.) It must maintain its appearance well when in gray scale.
Logo will be favored if it looks equally good on white and black backgrounds, but white is most important.
DWW could be incorporated into the logo as long as it is simple. Convoluted contortions of the letters DWW will not be much appreciated. If the logo just subtly suggests DWW that would probably work, but if you don't want to use DWW at all, that is fine by us.
** Note that many entries in this contest to date have been eliminated because they fail to communicate a sense of movement, energy, dynamism.
Logo to be delivered in color and in gray scale. Author to name the font used for the company name.
Design in vectors with delivery in .png format with layers intact.