Savory7 is a B2B web application that creates online stores for small restaurant groups. The competitive advantages for Savory7 are it's simplicity and low cost.
Since Savory7 is B2B, there are two customer types. The primary customer is the restaurant owner and the secondary is the restaurant customer that uses Savory7 to order food online. The logo should be appealing to both customer types with the specific goal of creating brand recognition for Savory7.
The logo must be easily identifiable for brand recognition. The logo will be used in many places such as a web header and footer, favicon, mobile app icon, a loading spinner, etc...