Typical customers are two-income families having net income of $300k to $1.0mm annually. They drive SUVs and have children in grade school through college. Typically their kids are under 30. They usually live in the suburbs.
They are engineers, doctors, financial advisors, corporate executives, lawyers, etc. They are usually in their mid 30's up through late 50's.
They are not looking for the very best price and they typically don't shop the work. They want the process to be understandable, organized and they want to see that they can easily get from point A to point B.
The typical cost of the product we provide is in the range of $2k to $4k.
People tend to procrastinate having their wills done because it involves them thinking about their death and also because the process may seem complicated. We want to change this perception.
Though we are a law firm, we are not a traditional old fashioned law firm.
We only sell one product and we do it better than anyone else!
Logo needs to convey simplicity and professionalism.