We are a start up restaurant in the Bay Area (San Francisco/San Jose, CA). We offer Vietnamese food but in a fast casual modern theme. Our foods are served in "chipotle" style with the ability of customization on all dishes. Our target audience is everyone who enjoys great food in a great setting and with a modern twist. Our food is displayed and served in front of customers' eyes, providing clear view for diners to see their foods being customized by our servers. Our vision as a company is to bring Vietnamese food into mainstream America.
Main menu items include: 3 kinds of pho (beef, chicken and vegan); various grilled proteins on rice, on vermicelli noodles, and in banh mi sandwiches; and spring rolls (in Vietnamese rice papers). Pho should be considered our signature dish.
Target customer profile: teens to 60+; professionals, students to family persons; single, married to family; trendy, hip, and tech savvy; appreciate Vietnamese and other ethnic foods; adventurous but also authentic, with a hint of being traditional, and definitely modern and simple.
Black (and/or Dark Gray), green (for freshness), White
We're looking for unique and creative use of type, something different from the normal/popular type fonts that are already seen on many other logos.
Color specified are must have. Other color use is welcome and acceptable.
Each element of the logo (graphic part and name part) needs to look good separately (visible, clear, easy to read) at various sizes especially down to max dimension of 1/2 inch in either width or height.