Mediation, Arbitration and legal services based in Edmonton, Alberta, Canada.
3 services are provided under this one logo; legal, mediation and arbitration.
Law requires some traditional values while mediation needs a bit of a softer touch. Arbitration must reflect trust and expertise.
A progressive approach is desired.
Name is "Simpson Law" and somewhere it needs to include the tag line: Law|Arbitration|Mediation.
A stylized "S" or the dot on the "i" might work or a more abstract approach including a stylized line flowing through the words.
Need to keep this simple so that it can be faxed and show up well in black and white.
Demographics: over 30 years of age, educated, men and women.
Services are oriented towards businesses including construction and insurance claims
I am a woman selling services to mostly men