This is a CBD skinline:With the CBD in larger font or a different color than the rest of wording. Let me be clear--the CBD needs to stand out WITHOUT being obvious.
The product itself will be a problematic skin target based line-we would like to send the idea of hope, rebirth, new beginning, empowerment, starting anew....
Age: The audience will be a combo pf millenials, 40sh, possibly older, but keep in mind everyone is not open to the idea of marijauna so please if you incorporate that idea do not make it obvious.
Gender: We would prefer it be applicable to female/male, but history proves women are the primary consumers so not to strict on that aspect.
Education: The price point will be high, so generally higher educated.
LIfestyle: Consumers with difficult skin problems or people that are interested in vanity...which is the goal of each consumer.
Location: nationwide with online sales.
Behavior: Consumers familiar with higher end skincare with a label that speaks to them, not necessarily, complicated...but makes a statement. Sometimes simple is best.
Values: This is diofficult, on one hand, the millenials are open to cannibas, but older people may not understand, have prejudice because they are not knowledgable.