The client is a newcomer doctor with a small private fertility clinic providing IVF services (http://en.wikipedia.org/wiki/In_vit…tilization). I am currently in the process of redesigning the doctor's website, but there is a need to re-shape the existing logo and re-invent the previous color scheme.
You are free to use the any colors that you prefer, but bare in mind that the logo is going to be used as a palette for the website's design. We need a corporate look.
You should use the old logo as a base for the new one, the woman's shape and the baby's shape. I just need something new, fresh and clean.
Bare in mind that I will not be providing with feedback for the lowest-quality work submitted.
Tell us a bit about who you are and the people you reach
Women of 30-45 years of age in the Greek market (nothing specific about that).
The main task of the project is to revamp the illustrated part of the logo, the sign. The typography/lettering part of the logo is of second importance, however it will be held under consideration.
I am looking for a good redesign of the old logo, something fresh, more clear and understandable. For example the existing logo is hard to recognize when it is viewed in very small size. I don't mind if the new illustration is egg-shaped like the old logo or completely circular.
1 star - Wrong direction, start over again with something completely different
2 star - some elements I like
3 star - getting closer but need revisions or a different take on your design
4 star - design is being considered
5 star - design is a finalist!