Smartfridge is an electronic control (thermostat) for commercial fridges and coldrooms , it's like an aircraft blackbox + autopilot , but for a shop owners fridge. smartfridge networks the appliance back to a website for monitoring and control .
some cool stuff
 the controller logs temperature data and outputs a graph on the screen of the controller.
 the controller is very small - the color screen is 70mm x 30mm
 the controller alerts the user/service agent/repair company when these a fault.
 the controller is the 'hub' of the refrigeration system.
 the controller is energy efficient and uses green technology to achieve amazing power savings.
 the controller has a number of sensors to collect information
although the brand is one word "smartfridge" i would consider splitting the words in "Smart" and written in smaller letters "fridge". or even a logo with just the word smart and the words smartfridge under it. i like the use of normal characters in the name like !=i or +=t . simple but not childish . smart but not arrogant.