I'm a public relations practitioner who likes being bold and taking risks. I like the mass media, yet enjoy the intimacy of belly-to-belly communication and advertising. The culture of the company is all about thinking big and reaching goals. We're business in the front and party in the back. The personality I'm trying to convey is: WOW! That's Cool and I Want It.
The target market are folks who need quick help solving communication problems. They are calm, cool and collected. Big corporations or small start-ups. This is all about communicating directly.
Please look at http://www.liquidforce.com. Their logo is crisp, easygoing and professional. WOW me.
The design needs to be simple, but eye-catching. When you think of smooth talker, what do you think of? Cans linked with string, smoke signals, conversation bubbles or simply (and probably the most important) Using quotation marks in the Smooth Speak design.
Remember: Smooth. Easy. Simple. Professional. WOW.