Redflag is a new software application that offers a unique solution to monitoring web based software systems. Redflag provides IT teams safety and security by alerting the proper staff when errors occur within their production systems.
We are looking to create a brand identity, which starts with YOUR attractive logo. Redflag needs to be seen as approachable to both software engineers and non-technical business users.
Once we have the winning logo from this competition we will look to commission a web design. We will likely require follow-on work with the winning designer.
Redflag has a web savvy and highly technical audience. Our day to day users are software engineers, IT operations personal, and IT management, however “C-level” executives (CTO/CIO) interact with our project during the sales cycle as well as during IT audit or emergency scenarios. Our audience is primarily upper middle class males, aged 25-55. Redflag is currently only displayed in English, but has plans to target an international audience.
We are looking for a brand image that communicates the soul of a young energetic company paired with extensive experience solving the problems faced by large public companies.
We are looking for a graphic element paired with the name Redflag. The full logo will be featured in multiple media, for example on our web site, hats, t-shirts, etc. In other words, unless the text is intricately tied to the logo, we will want to use the graphical part of logo in isolation (without the text).
There is no hard requirement to use the obvious “red flag” within the final solution - be creative in your designs! If a flag is used, we would prefer to stay away from the sports look as this does not align with the high-tech nature of our company.
Given that the logo must work in multiple display formats, from favicon to trade show banner, the final version must be delivered in the following forms:
* Logo in .EPS/.AI, black
* Logo in .EPS/.AI, two color
* Logo in .EPS/.AI, full color (if different than previous)
* Pantone color numbers for two-color logos
* Font names, sizes, and weights used in the logo (commercial fonts are ok)