BioSolar is a company who sells and installs solar panels to home owners in Australia. We have a direct sales approach and we take our product to a wide and very large audience. We are a sales and marketing based company, not an engineer based company!
All residential home owners in Australia
We're looking for a fairly clean and professional logo that can be used in print, web and even embroidered onto our staff polo shirts. As such the design should have these uses in mind and the final formatting will need to cover all bases.
We're undecided on the capitalisation of the words be it 'BioSolar', 'bioSolar' or 'bioSOLAR' so feel free to experiment within your design.
From a corporate perspective the logo needs to be attractive to both our customers and investors alike.
Colour schemes expected in the full print materials and website will be some sort of a combination of blues, white, greys, yellow and green.
This brand will become an industry leader in its field and as such we want to look every bit a leader from day 1 in order to establish that first impression with our customers.
Think modern and reasonably minimalistic.