Nurture Pet Supply is a trendy, corporate, online pet store. We're in the start up phase looking to build a strong brand identity. We specialize in natural, organic, food, treats and other upscale unique accessories for dogs and cats only. We have future plans to expand our services to a physical location.
Tell us a bit about who you are and the people you reach
Nurture Pet Supply's main customer base is comprised of two groups: young professionals and empty nesters. We have identified our target customers as white, married couples, aged 35 – 54, no children, owner occupied home, high school graduate with some college but no degree, with an annual income level ranging from $ 50,000 - $ 100,000 plus.The primary buying is performed by the lady of the house.
Nurture Pet Supply would like to be portrayed as a safe, reliable, customer friendly company. We're looking for a simple but unique style that's clear to read and highly marketable. We plan to display the new logo on many different types of media (vehicle, store front, clothing, etc.) Our goal is to run a very aggressive marketing campaign and would hope that this new identity will move us in the right direction... Nurture Pet Supply is open to any professional color schemes and layout. We would like to use the tag line "Healthy Choices Delivered".Our clientele is very image driven so please no cartoonish logos. But do explore your creative minds. We're looking for two things an icon that best depicts my company's name, and text that fits into the scheme. When customers see our icon they should be able to make the connection and know this IS Nurture Pet Supply. We seek the following file formats: esp., jpg, gif, psd, and ai.