StairMaster is a household name in the fitness equipment industry. The current logo is outdated and we are looking for a fresh look. While the current logo integrates the steps of our famous stepmill exercise machine, the future logo does not need to represent this. We also represent other brands, and eventual may spread into other categories of fitness equipment. We target fitness fanatics and your average gym club user. A modern design that represents motion, is needed.
We are a global company, with sales on all major continents. The logo must appeal to all age groups, considering the users of a club or home fitness equipment.
Please visit the following for current logo design:
and search stairmaster logo in google images. Also, google stairmaster images to get a general feel for the products.
Existing color pallet is dark purple, but open to new ideas.